The Public Relations and Communications Association (PRCA) ran a great webinar with American crisis communications expert Mike Paul, president of The Reputation Doctor. He made lots of great points, but one that particularly chimed with me was when he explained why his boutique virtual firm is able to win complex and challenging briefs while pitching against global consultancies. He does it by creating a bespoke virtual team of the best people for each client, whereas big consultancies use their existing teams because they've got to pay for that overhead. It struck a chord because that's exactly why I set up Stuart Bruce Associates. Last week I put together a global team of great people to work on a crisis communications brief for a new client which includes associates in the UK, Africa and India.
I'm a huge fan of PRovoke's Top 20 Crises of the previous year which is published every January in three parts. It combines commentary from PRovoke's team of global journalists with analysis from leading corporate affairs and crisis communications experts. The 20 crises in this year's round-up are 'Election fraud', AstraZeneca, 5G, Rio Tinto (featured in a previous TWTWTW), Huawei, McKinsey, Tyson Foods, TikTok, Volkswagen, Ebay, Wells Fargo, Amazon, Sherwin-Williams, Wayfair, Ant Group, CrossFit, HSBC, JD Wetherspoon, Goya Foods, and UK prime minister Boris Johnson's former adviser Dominic Cummings.
Some of these companies, such as Huawei and McKinsey, are serial offenders and have appeared in previous years.